Firehouse Subs®, the firefighter-founded hot sub chain, is cranking up the heat with an exciting new partnership with Hot Ones™, the legendary hot wing celebrity interview series.
This collab means guests nationwide can test their heat tolerance with two flavor-packed new subs: the Spicy Dill Hook & Ladder (HOT!) and the Zesty Garlic Hook & Ladder (mild heat).
Available now for a limited time only, the new subs deliver twists on Firehouse Subs’ most iconic sub, the Hook & Ladder®:
For those seeking some serious heat, the Spicy Dill Hook & Ladder features smoked turkey, honey ham, melted pepper jack cheese, lettuce, tomatoes, onions, deli mustard, Firehouse Hero Sauce, and the one-of-a-kind Last Dab™ Dill Pickle* — a pickle plank marinated in Hot Ones’ Last Dab™ Reaper Edition hot sauce. This is Firehouse Subs’ spiciest menu offering to date and the first time the Last Dab™ Reaper Edition hot sauce has been used in a menu collaboration.
Looking for something more on the mild side? The Zesty Garlic Hook & Ladder packs smoked turkey, honey ham, melted pepper jack cheese, lettuce, tomatoes, onions, garlic chips, and mayo, with a garlicky punch from Hot Ones' The Classic™ Garlic Fresno Hot Sauce.
“If there’s one thing we know at Firehouse Subs, it’s flavor. Our fans come to us for innovative sandwiches, so, when we decided to kick it up a notch, we went right to our fellow heat-seeking experts at Hot Ones to help us deliver a truly unforgettable sandwich experience with a scale of mild to seriously spicy,” said Dena vonWerssowetz, Chief Marketing Officer of Firehouse Subs. ”With the first-ever Last Dab™ Dill Pickle, we’re serving one of the hottest subs the industry has ever offered – and for those daring enough, fans who order the Spicy Dill Hook & Ladder can put their heat tolerance to the ultimate test by asking to upgrade their normal side pickle to the Last Dab™ Dill Pickle.”
“Firehouse Subs’ reputation for delicious, flavorful subs make them the perfect partner for a Hot Ones collab,” said Hot Ones host Sean Evans. “We’re excited to see our hot sauces take center stage in these creative new subs, each one packing a varying level of heat. This partnership perfectly blends our shared passion for pushing the boundaries of flavor and heat, and we can’t wait for our fans to try these fiery subs.”
Think you can handle the heat? Visit FirehouseSubs.com to find your nearest restaurant.
*Individuals sensitive to spice or the Carolina Reaper pepper should not consume this product.