ABOUT RIVER CITY LIVE
River City Live showcases the energetic lifestyle of Jacksonville and surrounding areas. The program airs live from 9:30 a.m. to 10:00 a.m. weekdays on Channel 4. River City Live highlights everything from unique local stories, to steals and deals, fashion, fun contests, local musicians, and anything in between. And be sure to join us on News4JAX+ at 10:15 a.m. for River City Live+. The show connects viewers to amazing restaurants, recipes and local hot spots.
River City Live is not your typical studio broadcast. The show features on-location segments daily and often takes the show on the road. If you're stuck at work and can't tune in, don't sweat it. You can always watch the broadcast live on News4JAX.com.
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AS SEEN ON RIVER CITY LIVE
MORE SEGMENTS
Generation W Honors: Celebrating 15 years of impact
Read full article: Generation W Honors: Celebrating 15 years of impactGeneration W is a Jacksonville-based nonprofit dedicated to unlocking the potential of women and girls through leadership development, mentorship, and meaningful community connections. Founder and CEO Donna Orender is inviting the community to Generation W Honors on Thursday, August 27, 2026 at 7:00 p.m. at The Alhambra Theatre & Dining for an inspiring evening of live performances and storytelling that celebrates extraordinary leaders while raising vital funds for Generation W and Generation WOW. The inaugural event marks 15 years of impact and helps expand access to programs that support women and girls across our community. Learn more at www.genwnow.com and purchase tickets at generationwhonors.eventbrite.com, and follow @generation_w on Instagram for updates.
Level up that routine: High-performance hygiene for active boys
Read full article: Level up that routine: High-performance hygiene for active boysVibe Reset Body is a Jacksonville-based, mom-owned small business creating premium, high-performance hygiene products for active, growing boys and young men. Founder Amanda Videll shares how themed Reset Kits and custom Playbooks help kids take ownership of their personal care routines and build healthy habits for both body and mind—just in time for back-to-school. The brand’s kits are designed to match boys’ interests with themes like Play, Explore, and Surf, making daily hygiene feel more approachable and consistent. Shop at ShopVibeReset.com and follow @VibeResetBody on Facebook, Instagram, and TikTok.
5 things Jacksonville families should know about assisted living
Read full article: 5 things Jacksonville families should know about assisted livingTaylor Manor, a newly renovated assisted living and memory care community in Jacksonville, we are an age in place community without the costly buy ins.
Hair mistakes that can cause real damage
Read full article: Hair mistakes that can cause real damageWith over 10 years of experience as a professional hairstylist, I’m passionate about helping people look and feel their best. I specialize in healthy hair care, styling, and educating clients on the latest beauty trends. As an on-air beauty contributor, I enjoy sharing expert hair tips and making professional techniques easy for everyone to achieve. My mission is to inspire confidence by helping every client embrace their unique beauty.