JACKSONVILLE, Fla. – As the Wounded Warrior Project (WWP) prepares for its signature Carry Forward 5K event on Nov. 8, the organization’s economic footprint in Jacksonville continues to expand, reflecting its evolution from a grassroots veterans’ support group to a major force in veteran employment and community development.
In this episode of This Week in Jacksonville: Business Edition, CEO Lt. Gen. (Ret.) Walt Piatt discusses how WWP has evolved from its founding mission to become a significant force in veteran career transition and economic stability.
“Transition is a very difficult time, and it’s a dangerous time,” says Lt. Gen. (Ret.) Walt Piatt, WWP’s CEO, addressing the organization’s focus on veteran employment and economic stability. “We help with job placement, attend work summits, and participate in job fairs. It’s not so much about finding a job—it’s getting veterans ready to hold a job.”
The organization, headquartered in Jacksonville, has grown from its humble beginnings with backpack donations to offering 18 comprehensive programs, all free and donor-funded. This expansion has created a dual economic impact: providing employment opportunities within WWP while also preparing veterans for civilian workforce integration.
PREVIOUS EPISODE: Florida Chamber CEO optimistic about state’s economic growth
WWP’s workforce development initiatives include financial management training, resume writing workshops, and programs that help veterans translate their military skills into civilian career qualifications. “When we really highlight their leadership skills, their ability to solve problems, that’s what they do,” Piatt explains. “Hiring veterans is always a good thing because they’re problem solvers, and they deal with very difficult situations.”
The upcoming Carry Forward event, starting at 6:30 a.m. at WWP’s headquarters, represents more than just a fundraising opportunity. It showcases the organization’s economic reach, drawing participants and corporate sponsors from across the region. Last year’s Jacksonville event attracted nearly 2,000 participants and raised over $223,000 through community and corporate support.
Beyond event-based initiatives, WWP’s accelerated brain health treatment program demonstrates the organization’s investment in long-term veteran success. “We’ve found in-person and virtual treatments that we can do in two weeks,” says Piatt. This innovative approach helps veterans overcome barriers to employment and community reintegration more quickly.
The organization’s impact on Jacksonville’s economy extends beyond direct employment. “A veteran should never be seen as a threat to society or a burden,” Piatt emphasizes. “They should be back leading and helping be reintegrated into society.” This philosophy has led to partnerships with local businesses and educational institutions, creating pathways for veteran employment and entrepreneurship.
For those interested in supporting or participating in the Carry Forward event, registration opens at 6:30 a.m., with the opening ceremony beginning at 8:00 a.m. Adult registration is $50, while children 6-17 can participate for $25, and those 5 and under participate free. Corporate sponsorship opportunities are available through WWP’s website, woundedwarriorproject.org.
The event serves as a testament to WWP’s growth and its role in Jacksonville’s economic landscape, demonstrating how supporting veteran reintegration creates ripple effects throughout the local economy.