A new line of makeup challenges you to “own it”

Carrie Wilson, professional makeup artist and founder of Carrie Wilson Makeup, joins River City Live to share the story behind her empowering new “Own It” Collection. With over 25 years of experience, Carrie is passionate about helping women feel confident and beautiful with makeup that’s easy to use and enhances their natural features. Her latest collection includes radiant new shades of blush, highlighter, lip color, and a 5-pan eyeshadow palette—all designed to help women own their look with ease. Carrie believes that beauty isn’t about covering up—it’s about showing up fully as yourself. The “Own It” Collection was created to encourage women to embrace their personality, wear their confidence out loud, and let their makeup reflect who they truly are. Through personalized lessons and curated products, Carrie helps women feel empowered, seen, and celebrated. Based in Jacksonville, Carrie Wilson Makeup offers in-studio services and online shopping at carriewilsonmakeup.com. Connect with Carrie on Instagram @cwmakeup or email carrie@carriewilsonmakeup to book a lesson or explore the collection.