JACKSONVILLE, Fla. – The City of Jacksonville debuted a music video featuring Mayor Donna Deegan, a local rapper and students for the “Keep Jax Cute, Don’t Pollute” anti-littering campaign.
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The video was shot in several iconic locations at various city parks and blends music, message, and movement to inspire pride in keeping Jacksonville clean and beautiful.
With the help of Jacksonville hip-hop artist Mal Jones’ energy and lyrical creativity, the students join Deegan in encouraging residents to do their part by disposing of trash, recycling responsibly and taking pride in their neighborhoods.
“Keeping Jacksonville clean is about more than just picking up litter, it’s about showing love for our city,” Deegan said. “This campaign is fun, creative, and speaks directly to our community’s heart. I’m so proud of our students and local artists for helping us spread the message: ‘Keep Jax Cute, Don’t Pollute!”
Announced in July, the “Keep Jax Cute, Don’t Pollute” campaign is part of the city’s initiative to combat litter and blight across Jacksonville by engaging residents, schools, and businesses in building a cleaner, safer and more vibrant city.
Residents can join the campaign by forming a team to compete in the Jax Litter League, where local cleanup teams that collect the most trash receive prizes. The winning team will receive a box of Jaguars swag and an elite game day experience.
“Music has the power to connect and motivate,” Mal Jones said. “Partnering with the City and these amazing students to promote a cleaner Jacksonville is something I’m proud to be part of. We’re showing that keeping our city beautiful can be cool, creative, and community-driven.”
Watch the video below.