JACKSONVILLLE, Fla. – Before the Jaguars take the field for Monday night, fans showed up early at the Miller Electric Center Pro Shop to score some limited edition team swag.
At exactly 9:04 a.m., the local lifestyle brand Duvin Designs dropped its new limited-edition Jaguars Archive Collection, and fans wasted no time flooding the team store to get their hands on the gear.
The drop, timed to match Jacksonville’s iconic area code (904), featured vintage-inspired styles, including bold prints, retro logos, and Florida flair — all part of a collaboration between the Jaguars and Duvin, a brand with deep ties to the Sunshine State.
Fans flooded the shop Monday morning, eager to gear up for the spotlight matchup against the Kansas City Chiefs.
“I can’t wait. We found out from our flight home from Baltimore last night that Duvin was dropping a collection with the Jaguars, so we had to come out and grab some gear,” said one Jags fan.
A Jaguars spokesperson said all of the pro shops in the stadium will have the Duvin for Duval merch, starting at 5 p.m. Monday, and online purchases will also be available if you missed this morning’s drop.
And fans aren’t just showing up in style — they’re showing up in big numbers.
According to Visit Jacksonville, approximately 6,300 hotel rooms are being filled by out-of-town fans, fueling an estimated $10.1 million in total economic impact. Of that, about $6.2 million is direct impact, based on attendance data from a similar Monday Night Football game in December 2023.
City leaders say this kind of buzz is exactly what Jacksonville needs.
Jaguars President Mark Lamping said Monday night is more than a football game — it’s a chance to change the national narrative and show how passionate, present, and proud Jacksonville fans really are.
The city is expecting thousands to flood downtown throughout the day, and many of them will now be repping new gear as they cheer on the team under the lights.