Empowering Women Entrepreneurs: Experienced business psychologist shares how you can unlock success in midlife

Dr. Erin Joy, a business psychologist with 30+ years of experience, reveals why midlife women entrepreneurs have a unique edge in business, whether they're just starting out or ready to grow their career. (Copyright 2025 by WJXT News4JAX - All rights reserved.)

JACKSONVILLE, Fla. – Get ready to unleash your inner boss as we hear from Dr. Erin Joy, a business psychologist with more than 30 years of entrepreneurial experience.

She insists that whether you’re ready to grow your career or just stepping into the world of business ownership, Dr. Joy reveals why midlife women entrepreneurs have unique advantages they bring to the table when building a successful business.

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When she mentors other women in the business world, she assures them that midlife isn’t a setback, it’s a secret weapon.

As a business coach, Dr. Joy advises to first, build your ‘dream team’ and stresses the importance of strong advisors and networks to accelerate your success.

She also explains how to leverage free resources so you don’t break your budget.

And as everyone wants that coveted work-life balance, you’ll hear Dr. Joy speak candidly about practical tips for prioritizing and maintaining that balance.

She connects with all women by detailing her own personal journey and sharing her easy, every day moves to help position you for success.

For those wanting to take their business (or business idea!) to the next level, Dr. Joy’s insights provide a great start.

To hear more from Dr. Joy, watch the full episode of Discover The Joy: The Purdy Podcast below.