The $2.2 million advertising campaign launched this month is targeted for spring and summer travel to potential visitors living in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas.
The campaign, called “The Wonder Remains," includes TV ads, YouTube videos, digital ads, social media ads, e-newsletters and website content.
Along with highlighting Orlando's theme parks and restaurants, the campaign emphasizes the safety measures that have been taken at its tourist attractions to protect tourists from the new coronavirus.
“I believe this campaign will reach individuals who are prepared to travel to a well-prepared destination for much needed recreation."
Before the start of the pandemic almost a year ago, Orlando was the most visited tourist destination in the U.S., attracting 75 million visitors in 2018.