JACKSONVILLE, Fla. – Jasmine Mason, development assistant at the Women’s Center of Jacksonville and former victim advocate, knows the harsh realities of human trafficking. For three years, she answered crisis calls, provided resources, and stood beside survivors during their darkest moments.
Now, alongside Lisa Chaloux, a trafficking survivor and program planner analyst with the University of South Florida, Jasmine continues to educate the public on what trafficking really looks like — and why it often goes unnoticed.
“Human trafficking is a $250 billion criminal enterprise,” Lisa explained. “It’s not always the Hollywood version. Most victims aren’t tied up. They’re manipulated, coerced, and sometimes don’t even know they’re being trafficked.”
In Florida, the problem is acute. The state ranks third in trafficking cases nationwide — with Jacksonville ranked third within the state and first for demand.
That demand drives what Lisa calls a “business model of exploitation,” and the solution, she said, starts with collaboration. “Every NGO, law enforcement agency, and local government must work together. We can’t just identify survivors — we have to support them afterward too.”
That support includes housing, relocation, trauma counseling, and employment assistance. But according to Jasmine, every survivor’s path is unique. “We don’t force labels. Some people come in for help without realizing what they’ve survived.”
Advocates stress that trafficking isn’t always visible — and often hides behind emotional, financial, or psychological abuse. It can look like a toxic relationship, or in some cases, simply a job that never pays.
“You have to look beyond the surface,” Lisa added. “Many survivors carry shame and criminal records for things they were forced into. We need to meet them without judgment — just support.”
The Women’s Center of Jacksonville works with hospitals, jails, and the general public to spread awareness and offer critical services. They encourage anyone who sees something suspicious — or feels something is off — to ask questions, stay curious, and offer resources.
“If you’re in a situation like this, it’s not your fault,” Jasmine said. “You’re not alone. There’s a whole community here waiting to help.”
If you or someone you know may be experiencing trafficking or abuse, you can call the Women’s Center of Jacksonville’s 24/7 hotline at (904) 721-7273.
