JACKSONVILLE, Fla. – Gov. Ron DeSantis signed a new law on Tuesday that aims to protect people from the damaging effects of AI-generated fake images, also known as deepfakes.
HB 1161, also known as “Brooke’s Law,” was inspired by Brooke Curry, who fell victim to a pornographic deepfake. Curry is the daughter of former Jacksonville Mayor Lenny Curry.
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In the summer of 2023, when she was just 16 years old, Curry discovered a fake nude image of herself online after a game of pickleball. Not only did Brooke have an AI-generated fake nude photo of her circulated online, but when the Bishop Kenny High School senior reached out to platforms to have the image removed, they wouldn’t.
But “Brooke’s Law” aims to change that.
This law was among the five pieces of legislation signed by DeSantis during a news conference in Jacksonville.
“Brooke’s Law is not just about me, it’s about all of us. It’s about accountability, dignity and hope for every person who has been exploited or violated. I want you to hear this loud and clear. You have a voice, and now, thanks to this law, you have a path forward to the young people watching or listening. Never let anyone make you believe that your voice doesn’t matter,” Curry said.
Press play below to watch Curry’s reaction to ‘Brooke’s Law’ being signed
The new law will require:
- Certain internet platforms to establish a process by which a person may notify and request removal of an altered sexual depiction that was published without the person’s consent.
- A covered platform, by Dec. 31, 2025, to provide “clear and conspicuous notice” of its notice and removal process for an individual, or an authorized person acting on their behalf, to request removal of altered sexual depictions posted without the individual’s consent. Within 48 hours of receiving a valid notification and request for removal, the covered platform must remove the altered sexual depiction and make reasonable efforts to identify and remove identical copies of such depiction.
Jacksonville Sheriff T.K. Waters also spoke during the news conference on Tuesday and recognized Curry’s strength.
“Brooke, our city is proud of you for transforming a painful life experience into the means to garner needed change. There are so many people in our future who benefit from your vision and resolve. You are an inspiration to us all, and all of Jacksonville stands with you. And I’m sure everyone in the state, the great state of Florida, stands with you,” Waters said.
“Brooke’s Law” is effective immediately.
