JACKSONVILLE BEACH, Fla. – 904 Popup took over Jacksonville Beach on Sunday afternoon, offering a vibrant atmosphere filled with vendors, food, and activities for attendees, but the buzz surrounding Travis Hunter merchandise stole the show.
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“Travis Hunter is obviously all the hype right now,” said event organizer Mark Braddock, who showcased a new design featuring Hunter alongside a Jaguar, with the phrase “DUVAAAL” included.
“We took inspiration from the Sports Illustrated cover. He’s holding up two bass, and now he’s holding up two Jags,” he said.
Attendees like Caitlyn and Beatrice Climaco also expressed their enthusiasm for the event.
“I absolutely enjoy it. I mean, the sun’s really hot, but I’m enjoying all the vendors,” Caitlyn said. “The food looks really good, so I’m excited to go and eat. We’re enjoying the Jacksonville sun, getting some lemonade, just enjoying the vibes and seeing the community.”
In addition to the merchandise and food, beachgoers will also be able to explore unique offerings like Hang Loose bands.
“We have different sizes, and they just stretch right on. Super comfortable and lightweight,” one vendor explained, saying it serves as a fun accessory for everyone.
Finally, the Jacksonville Beach Police Department said it will be enforcing stricter rules over the next two weekends as the weather heats up and events become more attended.
The agency said it will be primarily focusing on enforcing regulations such as prohibiting alcohol, legal substances, and glass containers to ensure a safer environment in downtown and beach areas.
The next 904 Popup event will take place on June 22.
