If you’ve reached the point in your Dry January where you might cave to temptation, here’s motivation: Some households that skip booze for the month -- or longer -- also find they save some money.
Meanwhile, demand for non-alcoholic spirits and beers is booming.
Recommended Videos
Experts say to keep from giving up on Dry January, focus on the potential rewards.
“It’s gonna help you lose weight. It’s gonna improve your energy. You’re gonna sleep better. Your focus and concentration will be better. And as we know, alcohol is a depressant, so it’s gonna help improve your mood,” said Dr. Jessica Benovic, a psychiatric nurse practitioner with Cleveland Clinic.
Establishments like Washington D.C.’s Binge Bar, which is committed to non-alcoholic spirits and beverages, are part of a broader trend, industry insiders say.
“If this is that time for you to kind of reevaluate your experience or relationship with alcohol, there are tons of people out there in the same boat as you are,” said non-alcoholic bar owner Vergie Arandid.
The International Wine and Spirits Record estimates global demand for non-alcoholic beverages will grow by at least $4 billion by 2028 -- with the U.S. leading the way.
Life and sobriety coach Casey McGuire Davidson said younger Millennials and Gen Zers who have reached drinking age have a different attitude about alcohol and mental health.
“Ten years ago, it wasn’t widely reported that alcohol increases your anxiety and depression. I think younger generations are much more attuned to mental health,” Davidson said.
And Davidson said kicking red wine has boosted her bank account.
“Over three months, it was over $1,500. Now I’ve been alcohol free for almost nine years. I just checked my counter. I’ve saved over $55,000 not drinking,” Davidson said.
Benovic said it doesn’t have to be all or nothing.
“I will say any sobriety is better than no sobriety, so if you slip, that’s OK, just go ahead and restart tomorrow,” she said.