JACKSONVILLE, Fla. – The viral children’s brand Doggyland, co-created by Claude Brooks and rapper Snoop Dogg, is making its live debut in Jacksonville Friday with a performance at Daily’s Place.
The show is part of the group’s first national tour, where they’re opening for Kidz Bop. Known for its positive messaging, catchy songs, and animated characters, Doggyland has grown into a global brand through YouTube, streaming platforms and now live shows.
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“We’re super excited to come to Jacksonville and see what the vibe is like,” Brooks said. “Y’all come with T-shirts that I ain’t even seen before. I’m like, we didn’t know we made one of those.”
The live performance will feature costumed characters, interactive dance segments, a video wall with animation and a special virtual appearance from Snoop Dogg himself. One of the most popular parts of the show is the group’s viral “Affirmation Song,” which encourages children to celebrate self-love and confidence.
“We do know for sure that if you start early on with kind of reinforcing what great social, emotional behavior is about, it’ll pay itself off in dividends way down the road,” Brooks said. “That was our main thing. Like, get, get everybody to hug themselves and value themselves. If you could do that out the gate, like, it just opens up the world to themselves and everybody around them.”
The team behind Doggyland has also partnered with brands like Toniebox to release screen-free music toys, which have quickly become international bestsellers.
The show is on Friday at Daily’s Place. VIP tickets and meet-and-greet opportunities are still available.
For more information, visit doggyland.com or the venue’s official site.