FERNANDINA BEACH, Fla. – The charm of Fernandina Beach is undeniable—and nowhere is it more alive than on Centre Street.
This historic main artery of the city feels more like a storybook village than a typical downtown.
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It’s lined with locally owned shops, restaurants, and boutiques that give visitors a nostalgic taste of small-town Florida with a dash of coastal magic.
A step back in time
Walk down Centre Street and you’ll immediately understand why so many fall in love with Fernandina Beach.
The historic buildings, many dating back to the 1800s, are full of character—and the business owners inside are just as colorful.
“We’re all about keeping the downtown experience authentic,” said Lori “LuLu” Huppmann, executive director of Fernandina Beach Main Street, a nonprofit dedicated to promoting and supporting downtown businesses. “I try to buy everything I need right here.”
Huppmann’s passion for Centre Street shines as she strolls through the area, pointing out the one-of-a-kind shops that define the downtown scene.
Shop local, stay unique
Centre Street is home to a curated mix of niche stores. There’s an olive oil shop offering gourmet blends, cozy bookstores for literary lovers, and even a year-round Christmas store full of holiday cheer.
One of the most calming stops on the strip? The Lavender Store.
The minute you walk in, the scent of lavender fills the air. Bath products, bug repellents, and even snacks are all made from the versatile herb.
“Lavender is one of the most used plants in the world,” said Pam, the owner, who moved to Fernandina a few years ago. “And the locals here? They’re incredibly supportive.”
It’s not just the products that make Centre Street special—it’s the people.
“I think the secret sauce is our friendliness,” Pam added. “Even new employees are surprised by how warm everyone is, just walking down the street.”
Locals and tourists alike echo the same sentiment.
“It’s just real friendly,” one couple said as they strolled past colorful storefronts and open-air cafés.
Another visitor added, “I’m so glad we took the time to explore. I love seeing all the little shops, grabbing a drink, and just meandering.”
More than just shopping
Whether you’re on foot or riding one of the historic trolleys that wind through the area, there’s always something to discover near Centre Street.
From hidden murals to unexpected festivals, it’s a place where history meets hospitality—and every visit feels like a mini vacation.
