A Jacksonville organization is working to change the way high school students think about skilled trades — and it’s taking that message directly to them.

News4JAX will begin featuring Trade Up stories in the weeks ahead, introducing viewers and readers to local students starting their journeys, employers investing in talent, and community leaders creating new pathways to economic opportunity.

Trade Up aims to highlight those opportunities by showcasing local success stories, providing information about training programs and apprenticeships, and connecting job seekers with employers who are actively hiring.