SEC, Big Ten study: Pooling TV rights 'dangerously unworkable' and not as profitable as suggested
Read full article: SEC, Big Ten study: Pooling TV rights 'dangerously unworkable' and not as profitable as suggestedA study commissioned by the Southeastern Conference and the Big Ten has concluded that a proposal to allow the pooling of media rights among Division I conferences would generate less revenue than if the conferences continued marketing their own games.
