Flavor Flav, the iconic rapper and reality star, has become the official hype man for the USA Bobsled and Skeleton team.

USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding sports federation financial and technical support going into both next winter’s Milan-Cortina Olympics and the 2030 Games in the French Alps.

USABS already has gotten dozens of serious candidates involved, through Zoom video conferences with coaches and established athletes and past bobsled and skeleton Olympians. “COVID or no COVID, we’ve got to be thinking about ways that we can be more efficient and really get a greater reach,” McGuire said. Dionne said it’s not outside the realm of possibility that someone who comes into the program this fall could still find themselves on the 2022 U.S. Olympic bobsled team. And this season, it's unclear how much U.S. national team athletes will be overseas because of the pandemic. “And we’re also trying to fill the pipeline for bobsled and skeleton drivers more than anything.